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As you prepare
to write think 

Use these to offer your
reader evidence that you are right. They can be made up to suit your
purpose if you want (did you know that 64% of facts are made up on the spot
anyway??)

Really draw your reader
in by using some exaggerated language designed to make them react.
Don't just say that the old footballs are worn out say they are
crumbling at the seams.

Directly address the
person you are trying to persuade- use the word you as often as you can.
This will make your writing seem more personal and so be more persuasive.
These footballs really need replacing don't you think? If you
were asked to use them you would be just as distressed

Remind your reader of
what you want them to do as often as you can. At the end of each idea
or reason remind them that you want them to buy the PE department new
equipment. Using the same phrase like we need your help
is another effective device.

These are questions
that do not need an answer, usually because the answer is so obvious. So by
using them you are pointing out that there is no other option than your
point of view- Would a few new footballs really break the
budget?

Try to keep all
adjectives in groups of 3, offer 3 reasons why something should be done and
if possible make these alliterative. This way the ideas will stay
fresh in the readers mind and have more of an impact on them- Our
friendly, fun and funky PE lessons would be made so much better with
clean fresh new footballs
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